Year 1998
Authors YUNG-CHIEN LOU
Paper Title 樓永堅, 1998, 'The Impact of Winning an Award and Country of Origin on Product Evaluation-The Moderating Role of Involvement, ' Asia Pacific Advances in Consumer Research, Association for Consumer Reasearch.
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/24912
ISI Number 143368