Year	2015
Authors	SHWU-MIN HORNG
Paper Title	洪叔民*, 2015.07, 'Investigating the moderating effect of social identity on group buying purchase intention, ' Proceedings of the 2015 International Conference on E-learning, E-business, Enterprise Information Systems, & E-government, WORLDCOMP, pp.38-44.(*為通訊作者)
Date of Publication	2015-07-01
ISI Number	408353