Year 2016
Authors AI-HWA CHANG
Paper Title Hsu-Hsin Chiang*;Aihwa Chang;Tzu-Shian Han, 2016.08, 'An Investigation of the Multilevel Relationships among Corporate Branding, Brand Knowledge Sharing Behavior and Innovation Performance: The Mediating Effect of Perceived Brand Support, ' The 23rd Congress of the International Association for Cross-Cultural Psychology, The International Academic Forum.(*為通訊作者)
Date of Publication 2016-08-01
ISI Number 410650