Year	2013
Authors	YUNG-CHIEN LOU
Paper Title	Joseph W. Chang*;樓永堅;You Lin, 2013.08, 'DISPROPORTIONATE POSITIVITY AND NEGATIVITY BIASES OF BRAND EXTENSION INFORMATION, ' Advances for Consumer Research, Association for Consumer Research.(*為通訊作者)
Date of Publication	2013-08-01
ISI Number	393449