Year 108
Project Category MOST Projects
Project Title 品牌危機型式對不同品牌架構配置下的個別品牌信任與態度之影響:文化與消費者產品知識的干擾效果(2/3)
Participator CHIOU JYH-SHEN
Job Title Principal Investigator
Period 2020.08 ~ 2022.07
Unit National Science and Technology Council