期刊论文
年度 论文名称
2011 Hung-Chao Yu*, 2011, 'Legal Systems and Auditor Independence, ' Review of Accounting Studies (科技部会计学门 A+ 期刊), Vol.16, No.June, pp.377-411.(SSCI)(*为通讯作者), vol. 317765, 2011
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*为通讯作者), vol. 361743, 2011
2011 别莲蒂*;陈怡穆, 2011, '广告量对品牌态度与购买率之长期影响, ' 管理学报, Vol.28, No.6, pp.545-563.(TSSCI)(*为通讯作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*为通讯作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*为通讯作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(国科会财务领域B＋级期刊)(*为通讯作者), vol. 349170, 2011
2011 杨晓文*, 2011, 'Securitization and Tranching Longevity and House Price Risk for Reverse Mortgage Products, ' The Geneva Papers on Risk and Insurance - Issues and Practice, pp.648-674.(SSCI)(*为通讯作者), vol. 425144, 2011
2011 Tung, M-H;Fei, C-Y;江振东;Tung, K-C*, 2011, 'A study on the Association between Number of Impounded Days and Adoption Rate of Stray Dogs at Public Animal Shelters in Changhua County, Taiwan, ' The Thai Journal of Veterinary Medicine,.(SCI)(*为通讯作者), vol. 364339, 2011
2011 王俪玲, 2011, 'Corporate Governance and Efficiency: Evidence from U.S. Property-Liability Insurance Industry, ' Journal of Risk and Insurance, Vol.78, No.3, pp.519-550.(SSCI), vol. 331643, 2011
2011 黄国峯*;于卓民, 2011, 'The Effect of Competitive and Non-Competitive R&D Collaboration on Firm Innovation, ' Journal of Technology Transfer,.(SSCI)(*为通讯作者), vol. 305093, 2011