Journal Paper
Year Paper Title
2011 Hung-Chao Yu*, 2011, 'Legal Systems and Auditor Independence, ' Review of Accounting Studies (科技部會計學門 A+ 期刊), Vol.16, No.June, pp.377-411.(SSCI)(*為通訊作者), vol. 317765, 2011
2011 Tsai, Meng-Chun*;Yung-Chien Lou;Lien-Ti Bei;Kent B. Monroe, 2011, 'Is the New Product Yours or Mine? A linguistic Perspective on Composite Brand Extensions., ' MSI reports, Working Paper Series, Vol.11, No.108, pp.NA.(*為通訊作者), vol. 361743, 2011
2011 別蓮蒂*;陳怡穆, 2011, '廣告量對品牌態度與購買率之長期影響, ' 管理學報, Vol.28, No.6, pp.545-563.(TSSCI)(*為通訊作者), vol. 339761, 2011
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 楊喻翔*;蔡瑞煌;Huimin Bhikshu, 2011, 'The Research of Multi-Layer Topic Map Analysis using Co-word Analysis with Growing Hierarchical Self-Organizing Map/ JDCTA: International Journal of Digital Content Technology and its Applications, ' JDCTA: International Journal of Digital Content Technology and its Applications, Vol.5, No.3, pp.355 - 363.(EI)(*為通訊作者), vol. 357350, 2011
2010 Chia-ling Lee*;David C. Yen;K. C. Peng;H. C. Wu, 2010.12, 'The influence of change agents' behavioral intention on the usage of the activity based costing/management system and firm performance: The perspective of unified theory of acceptance and use of technology, ' Advances in Accounting, Vol.26, No.2, pp.314-324.(SCOPUS)(*為通訊作者), vol. 412338, Dec. 2010
2010 劉孔中; 賀陳冉, 2010.12, '檢討中小學與公立圖書館數據通訊接取普及服務, ' 法令月刊, Vol.61, No.12, pp.100-114., vol. 345174, Dec. 2010
2010 溫肇東*;羅育如;林大溢, 2010.12, '臺灣科技創業競賽十年回顧, ' 科技管理學刊, Vol.15, No.4, pp.121-153.(*為通訊作者), vol. 385830, Dec. 2010