年度 2021
全部作者 陈冠儒
论文名称 Kuan-Ju Chen*;Jhih-Syuan Lin, 2021.09, 'Revisiting the effects of anthropomorphism on brand relationship outcomes: The moderating role of psychological disposition, ' European Journal of Marketing, Vol.55, No.8, pp.2174-2200.(*为通讯作者)
卷数 430516
发表日期 2021-09-01