年度 | 2021 |
---|---|
全部作者 | 陈冠儒 |
论文名称 | Kuan-Ju Chen*;Jhih-Syuan Lin, 2021.09, 'Revisiting the effects of anthropomorphism on brand relationship outcomes: The moderating role of psychological disposition, ' European Journal of Marketing, Vol.55, No.8, pp.2174-2200.(*为通讯作者) |
卷数 | 430516 |
发表日期 | 2021-09-01 |