Year	2020
Authors	YUNG-CHIEN LOU
Paper Title	樓永堅*;曾威智, 2020.10, 'Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations, ' Advances in Consumer Research, Association for Consumer Research, pp.NA.(*為通訊作者)
Date of Publication	2020-10-01
ISI Number	432810