年度 | 2020 |
---|---|
全部作者 | 楼永坚 |
论文名称 | 楼永坚*;曾威智, 2020.10, 'Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations, ' Advances in Consumer Research, Association for Consumer Research, pp.NA.(*为通讯作者) |
发表日期 | 2020-10-01 |
ISI Number | 432810 |