期刊論文
年度 論文名稱
2005 邱志聖*;Chien-yi Huang,;Min-Chieh Chua, 2005, 'Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration, ' Journal of Social Psychology, Vol.145, No.3, pp.317-332.(SSCI)(*為通訊作者), vol. 198417, 2005
2005 邱志聖*;Chien-yi Huang,;Hsin-hui, Lee, 2005, 'The Antecedents of Music Piracy Attitude and Intention, ' Journal Business Ethics., Vol.57, No.2, pp.161-174.(SSCI)(*為通訊作者), vol. 198416, 2005
2005 Chen, Y.L.;K. Tang, 2005, 'Finding the K-th Shortest Path in a Time-Schedule Network, ' Naval Research Logistics, Vol.52, No.1, pp.93-102.(SCI), vol. 409969, 2005
2005 Chen, Y.L.;K. Tang;R.J. Shen;Y.H. Hu, 2005, 'Market Basket Analysis in a Multiple Store Environment, ' Decision Support Systems, Vol.40, No.2, pp.339-354.(SCI), vol. 409968, 2005
2005 黃台心;王美惠, 2005, '考慮技術與配置無效率下的銀行業規模與多元經濟分析, ' 東吳經濟商學學報, Vol.50, pp.1-44., vol. 209962, 2005
2005 Yu, C.M.;Wu, L.Y.;Chiao, Y.C.;Tai, H.S., 2005, 'Perceived Quality, Customer Satisfaction and Loyalty: The Case of Lexus in Taiwan, ' Total Quality Management & Business Excellence, Vol.16, No.6, pp.1-14.(SSCI), vol. 269050, 2005
2004 馮震宇, 2004.12, '減量與環保 綠色包裝意識抬頭, ' 貿易雜誌, No.161, pp.6-13., vol. 213793, Dec. 2004
2004 馮震宇, 2004.12, '知識經濟時代商標法:第一講新興商標類型的規範與發展, ' 月旦法學教室, No.26, pp.103-112., vol. 213141, Dec. 2004
2004 傅豐玲*;周逸衡;李國志, 2004.12, '消費者網路資訊搜尋行為之研究—以自助旅行為例, ' 資管評論, No.13, pp.125-154.(*為通訊作者), vol. 211496, Dec. 2004
2004 諶家蘭*;Lin, Y. F., 2004.12, 'A workload-generic and web-centric benchmark model design for multi- and hyper-media databases, ' International Journal of Standards and Services, Vol.1, No.1, pp.18-38.(1)(*為通訊作者), vol. 148717, Dec. 2004