期刊論文
年度 論文名稱
2002 Richard A. Spreng;邱志聖, 2002, 'A Cross-Cultural Assessment of the Satisfaction Formation Process, ' European Journal of Marketing, Vol.36, No.7, pp.829-839., vol. 144747, 2002
2002 邱志聖, 2002, 'The Effectiveness of Different Advertising Message Appeals inthe Eastern Emerging Society: Using Taiwanese TV Commercials as An Example, ' International Journal of Advertising, Vol.21, No.2, pp.217-236., vol. 144743, 2002
2002 于卓民, 2002, 'Postponement Strategies: The Case of Taiwanese ElectronicsFirms'' Foreign Locations, ' Journal of Management,.(TSSCI), vol. 153436, 2002
2002 馬秀如, 2002, '社論－Enron地雷的啟示, ' 會計研究月刊, No.196, pp.14-20., vol. 158162, 2002
2002 Huang, Tai-Hsin;Mei-Hui Wang, 2002, 'Comparison of Economic Efficiency Estimation Methods: Parametric and Non-Parametric Techniques, ' The Manchester School,.(SSCI, Eco. Lit), vol. 210223, 2002
2002 Huang, Tai-Hsin, 2002, 'A Joint Test of the Rational Expectations-Permanent Income Hypothesis under Seasonal Cointegration, ' Australian Economic Papers, Vol.41, pp.208-232.(Eco. Lit), vol. 210218, 2002
2002 馬秀如, 2002, '查核報告之日期, ' 會計研究月刊, No.196, pp.82-88., vol. 158165, 2002
2002 楊亨利;Chiu Hsien-Kuei, 2002, 'Privacy Disclosures of Web Sites in Taiwan, ' The Journal of Information Technology Theory and Application, Vol.4, No.3, pp.15-42., vol. 140619, 2002
2002 林柏生;陳坤銘;洪德欽;溫偉任;陳建維;陳財家, 2002, '反傾銷制度產業損害經濟分析—美國鋼鐵與高科技產業案例研究, ' 貿易調查專刊, No.8, pp.271-314., vol. 140835, 2002
2002 黃思明;耿慶瑞;洪順慶, 2002, 'WWW互動廣告效果之研究, ' 管理學報, Vol.19, No.1, pp.1-39., vol. 140255, 2002