期刊論文
年度 論文名稱
2004 別蓮蒂, 2004, '影響企業品牌傘策略背書效果的因素, ' 中山管理評論, Vol.12, No.2, pp.269-305.(TSSCI), vol. 198934, 2004
2004 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI), vol. 198933, 2004
2004 Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2004, 'Consumers'' Online Information Search Behavior and the Phenomena of Search versus Experience Products., ' Journal of Family and Economic Issues, Vol.25, No.4, pp.449-467., vol. 162238, 2004
2004 Lien-Ti Bei;Etta Y. I. Chen;Jong-Youn Rha;Richard Widdows, 2004, 'Consumers'' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers, ' Journal of Food Service Business Research, Vol.6(3), No.1, pp.15-36., vol. 142948, 2004
2004 邱志聖;Chia-Hung Hsieh;Chin-Hsien Yang, 2004, 'The Effect of Franchisor''s Communication, Service Assistance, and Competitive Advantage on Franchisee''s Intention to Remain in the Franchise System., ' Journal of Small Business Management, Vol.42, No.1, pp.19-36.(SSCI), vol. 147622, 2004
2004 黃泓智;Cairns,A.J.G, 2004, 'Valuation and Hedging of Limited Price Indexation (LPI) Liability/British Actuarial Journal, ' British Actuarial Journal, Vol.0, No.0, pp.-., vol. 147278, 2004
2004 王儷玲, 2004, 'Asymmetric Information Problems in Taiwan’s Automobile InsurancMarket, ' Risk Management and Insurance Review,., vol. 147349, 2004
2004 Chen, Chuen-Lung;Kaber DB*;Dempsey PG, 2004, 'Using feedforward neutral networks and forward selection of input variables for an ergonomics data classification problem, ' Human Factors & Ergonomics in Manufacturing, Vol.14, No.1, pp.31-49.(SCIE)(*為通訊作者), vol. 160310, 2004
2004 謝耀龍, 2004, 'Exploring Corporate Donation Behavior:A Case Study of Taiwan, ' Journal of Nonprofit and Public Sector Markeying, Vol.12, No.1, pp.69-91., vol. 178014, 2004
2004 許永明;詹家昌*;陳光華, 2004, '「投資風險、離職金設計與公司治理結構」, ' 管理評論, Vol.23, No.4, pp.117-140.(TSSCI)(*為通訊作者), vol. 351145, 2004