年度	2006
書名	Yung-Cheng Shen;Lien-Ti Bei;Chih-Yun. Wu, 2006, 'Cross-Cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan(Chapter 21), ' Creating Images and the Psychology of Marketing Communication, pp.331-349.
全部作者	別蓮蒂
ISSN(ISBN)	204190