專書 / 專書章節

搜尋類別: 關鍵字搜尋: Clear
年度 書名
2006 Yung-Cheng Shen;Lien-Ti Bei;Chih-Yun. Wu, 2006, 'Cross-Cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan(Chapter 21), ' Creating Images and the Psychology of Marketing Communication, pp.331-349., 204190, 2006