年度	2003
全部作者	張愛華
論文名稱	Chang, Aihwa, 2003.12, 'The Effects of Consumer Culture Branding Strategy on Brand Equity, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, ASIAN CONSUMER AND FAMILY ECONOMICS ASSOCIATION.
參考連結	http://nccur.lib.nccu.edu.tw/handle/140.119/24898
發表日期	2003-12-01
ISI Number	156067