年度	2020
全部作者	樓永堅
論文名稱	樓永堅*;曾威智, 2020.10, 'Does It Matter Whose Fault It Is? The Moderating Effects of Similarity and Product Substitution on Consumer Boycotts of Parent and Subsidiary Corporations, ' Advances in Consumer Research, Association for Consumer Research, pp.NA.(*為通訊作者)
發表日期	2020-10-01
ISI Number	432810