年度	2016
全部作者	別蓮蒂
論文名稱	Chen, Yu-Shan Athena*;Bei, Lien-Ti, 2016.05, 'Structured Abstract: How the Logo Frame Impacts on Brand Extension, ' Academy of Marketing Science Annual Conference, Academy of Marketing Science.(*為通訊作者)
發表日期	2016-05-01
ISI Number	416830