年度	2022
全部作者	張欣綠
論文名稱	Hsin-Lu Chang*;Kai Wang;Yi-Chun Lu, 2022.08, 'Driving the Download of Mobile Banking Apps: The Cross-Channel Effects of Traditional Online and Social Media Advertising, ' Proceedings of AMA Academic Conference, American Marketing Association.(*為通訊作者)
發表日期	2022-08-01
ISI Number	428398