年度	2012
全部作者	陳建維
論文名稱	Nai-Hwa Lien*;陳建維, 2012.08, 'Effect of Temproal Distance, Brand Concept, and Message Apeal on Teaser-Ad Effectiveness, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者)
發表日期	2012-08-01
ISI Number	378368