年度	2011
全部作者	別蓮蒂
論文名稱	Tsai, Meng-Chun;Yung-Chien Lou;Lien-Ti Bei, 2011, 'Stand Ahead, Not Necessary to Be the Head: Who Is Responsible for a Composite Brand Extension?, ' AMA Summer Marketing Educators'' Conference.
ISI Number	339765