| 年度 | 2018 |
|---|---|
| 全部作者 | 周彥君 |
| 論文名稱 | Hsin-Lu Chang;周彥君*;Dai-Yu Wu;Sou-Chein Wu, 2018.03, 'Will firm's marketing efforts on owned social media payoff? A quasi-experimental analysis of tourism products, ' Decision Support Systems, Vol.107, pp.13-25.(SCI)(*為通訊作者) |
| 卷數 | 418081 |
| 發表日期 | 2018-03-01 |
