年度	2020
全部作者	陳冠儒
論文名稱	Yan Shan;Kuan-Ju Chen*;Jhih-Syuan Lin, 2020.07, 'When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motive, ' International Journal of Advertising, Vol.39, No.5, pp.590-610.(SSCI)(*為通訊作者)
卷數	425678
發表日期	2020-07-01