期刊論文
年度 論文名稱
2003 別蓮蒂, 2003, '消費者認知的廠商移轉能力、產品製造困難度與品牌聯想對品牌延伸合適性的影響, ' 台灣管理學刊, Vol.3, No.2, pp.65-84., vol. 142944, 2003
2003 別蓮蒂, 2003, '企業品牌傘策略之企業名稱背書效果, ' 管理學報, Vol.20, No.6, pp.1175-1199.(TSSCI), vol. 142938, 2003
2003 邱志聖;Cathy Cheng, 2003, 'Should A Company Have Message Boards on Its Web Sites., ' Should A Company Have Message Boards on Its Web Sites., Vol.0, No.0, pp.0., vol. 147621, 2003
2003 邱志聖;謝佳宏;葉相億, 2003, '國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, ' 國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, Vol.20, No.6, pp.0.(TSSCI), vol. 147615, 2003
2003 廖四郎;陳坤銘;鄭宗松, 2003, '最適投資決策與產品生命週期─實質選擇權分析法, ' 中山管理評論,.(TSSCI), vol. 140831, 2003
2003 邱志聖, 2003, 'The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations:The Moderating Effect of Consumer Expertise., ' Psychology & Marketing, Vol.0, No.0, pp.0.(SSCI), vol. 147620, 2003
2003 蔡政憲;Kuo, Weiyu;Wei-Kuang Chen, 2003, 'An Empirical Study on the Lapse Rate:The Cointegration Approach, ' Journal of Risk and Insurance, Vol.0, No.70, pp.489-508.(SSCI), vol. 147233, 2003
2003 王儷玲, 2003, 'The Impact of Deregulation on an Oligopoly Insurance Market, ' Journal of Insurance Issue, Vol.26, No.1, pp.15-28., vol. 147347, 2003
2003 W.C Chi;C.Y Hsu, 2003, 'The nature of corporate income tax under full imputation tax regime-A test of functional fixation, ' Journal of Business Finance and Accounting, Vol.0, No.0, pp.589-620.(SSCI), vol. 146965, 2003
2003 薛慧敏;Cheng, K. F., 2003, '“Estimation of a LogisticRegression Model with Mismeasured Observations.”, ' Statistica Sinica, Vol.0, No.13, pp.0.(SCIE), vol. 143576, 2003