年度 2012
全部作者 李嘉林
論文名稱 李嘉林*, 2012.08, 'Discussing the Changes of Consumer-based Brand Equity in Co-branding by Using a Quantitative Measure, ' 2012 Global Marketing Conference at Seoul, KOREAN ACADEMY OF MARKETING SCIENCE.(*為通訊作者)
發表日期 2012-08-01
ISI Number 379754