年度 | 2012 |
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全部作者 | 李嘉林 |
論文名稱 | 李嘉林*, 2012.08, 'Discussing the Changes of Consumer-based Brand Equity in Co-branding by Using a Quantitative Measure, ' 2012 Global Marketing Conference at Seoul, KOREAN ACADEMY OF MARKETING SCIENCE.(*為通訊作者) |
發表日期 | 2012-08-01 |
ISI Number | 379754 |