期刊論文
年度 論文名稱
2011 Shen, Yung-Cheng*;Lien-ti Bei*;Chi-Hsien Chu, 2011, 'Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity., ' Psychology and Marketing, Vol.28, No.1, pp.91-113.(SSCI)(*為通訊作者), vol. 310811, 2011
2011 Bei, Lien-ti*;Chi-Hsien Chu;Yung-Cheng Shen, 2011, 'Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge, ' Journal of Marketing Communications, Vol.17, No.4, pp.229-244.(*為通訊作者), vol. 310055, 2011
2011 Yu, T-Y*;Tsai, C;Huang, J-C;Chen, C-L, 2011, 'Applying Simulation Optimization to Dynamic Financial Analysis for the Asset-Liability Management of a Property-Casualty Insurer, ' Applied Financial Economics, Vol. 21 (7), pp. 505-518, Vol.21, No.7, pp.505-518.(國科會財務領域B＋級期刊)(*為通訊作者), vol. 349170, 2011
2011 楊曉文*, 2011, 'Securitization and Tranching Longevity and House Price Risk for Reverse Mortgage Products, ' The Geneva Papers on Risk and Insurance - Issues and Practice, pp.648-674.(SSCI)(*為通訊作者), vol. 425144, 2011
2011 Sheng-Syan Chen;I-Ju Chen, 2011, 'Inefficient Investment and the Diversification Discount: Evidence from Corporate Asset Purchases, ' Journal of Business Finance and Accounting, Vol.38, No.7&8, pp.887-914.(SSCI), vol. 416274, 2011
2011 Amy E. Randel*;吳安妮, 2011, 'Need for Power, Collective Identity, and Political Skill: An Investigation in Taiwan., ' The Journal of Social Psychology., Vol.151, No.4, pp.395-398.(SSCI)(*為通訊作者), vol. 319321, 2011
2011 Tung, M-H;Fei, C-Y;江振東;Tung, K-C*, 2011, 'A study on the Association between Number of Impounded Days and Adoption Rate of Stray Dogs at Public Animal Shelters in Changhua County, Taiwan, ' The Thai Journal of Veterinary Medicine,.(SCI)(*為通訊作者), vol. 364339, 2011
2011 余清祥*;黃泓智, 2011, 'A Study of Incidence Experience for Taiwan Life Insurance, ' The Geneva Papers on Risk and Insurance - Issues and Practice (國科會B+級期刊), Vol.36, No.4, pp.718-733.(SSCI)(*為通訊作者), vol. 356212, 2011
2011 王儷玲, 2011, 'Hedging Longevity Risk When Interest Rates are Uncertain, ' North America Actuarial Journal, Vol.15, No.2, pp.201-211., vol. 350945, 2011
2011 王儷玲, 2011, 'Corporate Governance and Efficiency: Evidence from U.S. Property-Liability Insurance Industry, ' Journal of Risk and Insurance, Vol.78, No.3, pp.519-550.(SSCI), vol. 331643, 2011