CHIEN-WEI CHEN
Status Full-time
Name CHIEN-WEI CHEN
Email
Office Tel No. 81135
Job Title Associate Professor
Research Expertise Marketing Management、International Marketing Management、Industry and Competition Analysis
Teaching Field 行銷管理、國際行銷管理、新產品發展與管理
Unit Dept. of International Business
Year Paper Title
2023 陳建維*, 2023.10, 'How does Recency Influence the Timing of Purchaing Smartphones? The Moderating Role of Context, '.(*為通訊作者), vol. 112191, Oct. 2023
2018 陳建維;練乃華*, 2018.09, 'Fear of Product Obsolescence and Intention ot Upgrade, ' Sun Yat-sen Management Review,.(TSSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 420018, Sep. 2018
2018 Chi-Ling Yang*;Tasi-Yin Lin;陳建維;Min-Hsien Chiang, 2018.02, 'Information and Timing of New Product Preannouncement and Firm Value, ' Australian Journal of Management, Vol.43, No.1, pp.111-131.(SSCI)(*為通訊作者), vol. 418525, Feb. 2018
2018 陳建維;Nia-Hwa Lien*, 2018.01, 'Consumer Evaluations of Service Co-Branding, ' The Service Industries Journal,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 418524, Jan. 2018
2018 楊季霖*;江明憲;陳建維, 2018, 'Finanical Leverage and Competitive Strategy of Cross-Listing Firms, ' Austrailan Journal of Management,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 420017, 2018
2014 楊季霖*;江明憲;陳建維, 2014.07, 'The Relationship between Information Content and Institutional Investors: Evidence from New Product Preannouncements, ' Review of Managerial Science, Vol.8, No.3, pp.405-418.(SSCI)(*為通訊作者), vol. 395984, Jul. 2014
2014 陳建維;江明憲;楊季霖*, 2014.06, 'New Product Preannouncements, Advertising Investments, and Stock Returns, ' Marketing Letters, Vol.25, No.2, pp.207-218.(SSCI)(*為通訊作者), vol. 395983, Jun. 2014
2013 賽明成*;陳建維, 2013.03, '霸權、戰爭與石油美元機制：「炫耀性利他主義」信息策略, ' 問題與研究, Vol.52, No.1, pp.1-33.(TSSCI)(*為通訊作者), vol. 395972, Mar. 2013
2012 陳建維, 2012.06, 'An Eye for An Eye: Signaling before and during the Korean War of 1950-53., ' The Korean Journal of Defense Analysis, Vol.24, No.2, pp.209-224.(SSCI), vol. 366237, Jun. 2012
2012 陳建維*;Veronica Wong, 2012.05, 'Design and Delivery of New Product Preannouncement Messages, ' Journal of Marketing Theory and Practice, Vol.20, No.2, pp.207-225.(*為通訊作者), vol. 360819, May. 2012
2012 陳建維;練乃華*, 2012.01, 'Technological Opportunism and Firm Performance: Modearting Contexts, ' Journal of Business Research,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 360820, Jan. 2012
2011 陳建維*, 2011.12, 'Integrated Marketing Communications and New Product Performance in International Markets, ' Journal of Global Marketing, Vol.24, No.5, pp.397-416.(*為通訊作者), vol. 352860, Dec. 2011
2010 賽明成*;陳建維, 2010.03, '紮根理論與質性研究：調和觀點, ' 問題與研究, Vol.49, No.1, pp.1-28.(TSSCI)(*為通訊作者), vol. 305947, Mar. 2010
2007 陳建維*;沈宗奇;邱婉瑜, 2007, 'Marketing communication strategies in support of product launch: An empirical study of Taiwanese high-tech firms, ' Industrial Marketing Management, Vol.36, pp.1046-1056.(SSCI)(*為通訊作者), vol. 207177, 2007
2002 陳建維*;Yung-Jui Chu, 2002, 'Product Advantage, Marketing Synergy, and ProductLaunch Decisions: The Moderating Role of Competitive Hostility, ' Sun Yet-Sen Management Review, International Issue, Vol.0, pp.41-69..(TSSCI)(*為通訊作者), vol. 144837, 2002
1994 魏啟林;陳建維, 1994, '美、日、歐跨國性企業之發展策略分析, ' 管理科學學報, Vol.11, No.3, pp.339-369.(TSSCI), vol. 159069, 1994
Year Book Title
1999 陳建維, 1999, 'New Product Preannouncement: A Model of Situational Factors, Strategic Behaviors, and Effectiveness, ' doctoral dissertation, University of Warwick., 159075, 1999
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 108 業配文之信號理論觀點(2/2) CHEN CHIEN-WEI Principal Investigator 2020.08 ~ 2021.07 National Science and Technology Council
MOST Projects 108 業配文之信號理論觀點(1/2) CHEN CHIEN-WEI Principal Investigator 2019.08 ~ 2021.07 National Science and Technology Council
MOST Projects 106 新產品預告與高科技耐久產品置換決策：信號理論觀點(2/2) CHEN CHIEN-WEI Principal Investigator 2018.08 ~ 2019.07 National Science and Technology Council
MOST Projects 106 新產品預告與高科技耐久產品置換決策：信號理論觀點(1/2) CHEN CHIEN-WEI,CHEN CHIEN-WEI Principal Investigator 2017.08 ~ 2019.07 National Science and Technology Council
MOST Projects 104 高科技耐久產品之升級決策:認知與情感觀點(2/2) CHEN CHIEN-WEI Principal Investigator 2016.08 ~ 2017.07 National Science and Technology Council
Other Projects 105 服務個案撰寫架構與教學方法研究 CHEN CHIEN-WEI Principal Investigator 2016.03 ~ 2017.02
MOST Projects 104 高科技耐久產品之升級決策:認知與情感觀點(1/2) CHEN CHIEN-WEI Principal Investigator 2015.08 ~ 2016.07 National Science and Technology Council
MOST Projects 102 產品過時恐懼與高科技耐久產品採用（2/2） CHEN CHIEN-WEI Principal Investigator 2014.08 ~ 2015.07 National Science and Technology Council
MOST Projects 102 產品過時恐懼與高科技耐久產品採用(1/2) CHEN CHIEN-WEI Principal Investigator 2013.08 ~ 2014.07 National Science and Technology Council
Other Projects 96 首席電子商務公司 WIMAX專案調查 CHEN CHIEN-WEI Principal Investigator 2007.03 ~ 2007.06
Other Projects 95 詮宏空調2006年客戶滿意度調查 CHEN CHIEN-WEI Principal Investigator 2006.06 ~ 2006.09
Other Projects 95 資通訊暨生技產業創新模式 WEN CHAO-TUNG,WU SE-HWA,WANG JENN-HWAN,SHANG SHIAW-CHUN,CHEN CHIEN-WEI 2006.06 ~ 2006.11
Country School Name Department Degree Duration
UNITED KINGDOM University of Warwick Business Administration 博士 1996.09 ~ 2000.01
TAIWAN, REPUBLIC OF CHINA 國立臺灣大學 商學系 碩士 1988.09 ~ 1990.06
TAIWAN, REPUBLIC OF CHINA 國立臺灣大學 電機工程(學)系 學士 1983.09 ~ 1987.06
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 教授 2019.02 ~ Up to today
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 副教授 2013.01 ~ 2019.02
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 副教授 2012.08 ~ 2013.01
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 助理教授 2000.08 ~ 2012.08
Part Time NATIONAL CHENGCHI UNIVERSITY Department of International Business 系主任 2024.08 ~ 2025.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of International Business 系主任 2023.08 ~ 2024.07
Honor Category Year Award Name Awarding Unit
Inside School 109 資深優良教師(20年) 國立政治大學
Inside School 99 資深優良教師(10年) 國立政治大學
Inside School 95 學術研究成果國際化優等研究獎 政治大學
Year Paper Title
2016 練乃華*;陳建維, 2016.07, 'Co-Branding of Credit Crads: The Roles of Co-Branding Structure, Category Fit, and Types of Sales Promotion, '.(*為通訊作者), Jul. 2016
2016 陳建維;練乃華*, 2016.07, 'Iconic Architecture and City Branding: Ingredient Branding and Self-Congruity Perspectives, '.(*為通訊作者), Jul. 2016
2015 陳建維;練乃華*, 2015.08, 'Recency and Brand Loyalty of High-Technology Durables: Moderation of Consumer Heterogeneity, '.(*為通訊作者), Aug. 2015
2015 練乃華*;陳建維, 2015.08, 'Consumer Evaluation of Co-Branded Product: Perspective of Construal Level Theory, ' AMA 2015 Summer Educator’s Conference, American Marketing Association.(*為通訊作者), Aug. 2015
2014 楊季霖*;江明憲;陳建維, 2014.12, 'Financial leverage and Competitive Strategy: Evidence from Cross-Listing Firms, ' 2014 Global Innovation and Knowledge Academy-Asia/Pacific Conference, Global Innovation and Knowledge Academy.(*為通訊作者), Dec. 2014
2014 陳建維;練乃華*, 2014.08, 'Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects, ' AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者), Aug. 2014
2014 陳建維*;練乃華, 2014.07, 'Launch Tactics and Product Cannibalization in High Technology Markets, ' 2014 GAMMA Conference, Korean Scholars of Marketing Science.(*為通訊作者), Jul. 2014
2012 陳建維*;Nai-Hwa Lien, 2012.08, 'Consumer Attitude toward Product Obsolescence and Perceptions of Product Quality and Sales Promotion, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者), Aug. 2012
2012 Nai-Hwa Lien*;陳建維, 2012.08, 'Effect of Temproal Distance, Brand Concept, and Message Apeal on Teaser-Ad Effectiveness, ' 120th Annual Conference of the American Psychological Association, American Psychological Association.(*為通訊作者), Aug. 2012
2010 陳建維;練乃華*, 2010.07, 'A Resource-Based View of Marketing Communications for International Product Launch, ' BAI 2010 International Conference on Business and Information.(SSCI)(*為通訊作者), Jul. 2010
1999 Veronica Wong, 1999, 'New Product Preannouncement: A Model of Situational Factors, Strategic Behaviors, and Effectiveness, ' The 28th Annual Conference of the European Marketing Academy, European Marketing Academy., 1999
Year Research Title Publish Date Authors
2003 邱志聖;譚丹琪;譚丹琪, 2003.12, '推動成立企業學院與知識基地, ' 經濟部工業局. 2003-12-01
2002 林柏生;陳坤銘;洪德欽;溫偉任;溫偉任;陳財家, 2002.12, '貿易救濟案件產業損害調查經濟分析之研究, ' 經濟部貿易調查委員會. 2002-12-01
2001 林柏生;陳坤銘;洪德欽;溫偉任;陳財家;陳財家, 2001.12, '反傾銷制度產業損害經濟分析－美國鋼鐵與高科技產業案例研究, ' 經濟部貿易調查委員會. 2001-12-01