JYH-SHEN CHIOU
Status Full-time
Name JYH-SHEN CHIOU
Email
Office Tel No. 81039
Job Title Distinguished Professor
Research Expertise Strategic Marketing Analysis、Strategy and Marketing Exchange 、Marketing Research 、Brand Management
Unit Dept. of International Business
Year Paper Title
2023 SY Chou*;CW Lin;YC Chen;邱志聖, 2023.03, 'The complementary effects of bank intangible value binding in customer robo-advisory adoption, ' International Journal of Bank Marketing, Vol.41, No.4, pp.971-988.(SSCI)(*為通訊作者), vol. 109898, Mar. 2023
2021 Steven Y.H. Liu*;Seyda Deligonul;Tamer Cavusgil;Jyh-Shen Chiou, 2021.03, 'Addressing Psychic Distance and Learning in International Buyer-Seller Relationships: the Role of Firm Exploration and Asset Specificity, ' Journal of World Business, Vol.56.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 430413, Mar. 2021
2020 邱志聖*, 2020.10, '理論與實務結合的實踐家, ' 管理學報, Vol.37, No.4, pp.317~320.(TSSCI)(*為通訊作者), vol. 430415, Oct. 2020
2020 林智偉*;邱志聖, 2020.08, '台灣行動支付平台競爭策略之探討, ' 產業與管理論壇, Vol.22, No.3, pp.4~22.(TSSCI)(*為通訊作者), vol. 430414, Aug. 2020
2020 Hsiao, Cheng-Chieh*;Danchi Tan;Jyh-Shen Chiou, 2020.02, 'Electronic integration and capability widening for OEM suppliers: The influence of supplier innovativeness and product modularity, ' International Marketing Review, Vol.37, No.3, pp.493-514.(SSCI)(*為通訊作者), vol. 424256, Feb. 2020
2018 邱志聖;Cheng-Chieh Hsiao*;Tien-Yi Chiu, 2018.07, 'The credibility and attribution of online reviews: Differences between high and low product knowledge consumers, ' Online Information Review, Vol.42, No.5, pp.430~464.(SSCI)(*為通訊作者), vol. 422024, Jul. 2018
2018 Liu, Yen-Hung Steven*;Seyda Deligonul;Erin Cavusgil;邱志聖, 2018, 'Always trust in old friends? Effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships, ' Journal of Business Research, Vol.90, pp.171-185.(SSCI)(*為通訊作者), vol. 419931, 2018
2018 Jean, Ruey Jer Bryan*;Daekwan Kim;Roger Calantone;邱志聖, 2018, 'Strategic Orientations, Joint learning, and Innovation Generation in International Customer-Supplier Relationships, ' International Business Review, Vol.27, pp.838-851.(SSCI)(*為通訊作者), vol. 419930, 2018
2017 Chih-Wei Lin*;Lei-Yu Wu;邱志聖, 2017.11, 'The use of asset specific investments to increase customer dependence: A study of OEM suppliers, ' Industrial Marketing Management, Vol.67, No.November, pp.174-184.(SSCI)(*為通訊作者), vol. 419929, Nov. 2017
2017 邱志聖;Szu-Yu Chou;George Chung-Chi Shen*, 2017.03, 'Consumer choice of multichannel shopping The effects of relationship investment and online store preference, ' Internet Research, Vol.27, No.1, pp.2-20.(SSCI)(*為通訊作者), vol. 413617, Mar. 2017
2017 Hsioa, C.C*;邱志聖, 2017.03, 'The social influence of online collaborative community: the moderating effect of achievement, ' Behaviour & Information Technology, Vol.36, No.3, pp.269-280.(SSCI)(*為通訊作者), vol. 413616, Mar. 2017
2017 邱志聖;C.C. Hsiao*, 2017, 'Does Snobbish Service Generate Better Sales? The Case of Luxury Goods, ' Journal of Consumer Behaviour, Vol.16, No.Nov/Dec, pp.577-590.(SSCI)(*為通訊作者), vol. 419928, 2017
2016 George Chung-Chi Shen*;邱志聖;Chih-Hui Hsiao;Chun-HsienWang;Hsin-Ni Li, 2016, 'Effective marketing communication via social networking site: The moderating role of the social tie, ' Journal of Business Research, Vol.69, No.6, pp.2265-2270.(SSCI)(*為通訊作者), vol. 411428, 2016
2016 Jean Ruey-Jer "Bryan*;邱志聖;Rudolf R. Sinkovics, 2016, 'Interpartner learning, dependence asymmetry and radical innovation in customer-supplier relationships, ' Journal of Business & Industrial Marketing, Vol.31, No.6, pp.732-742.(SSCI)(*為通訊作者), vol. 411426, 2016
2015 邱志聖*;Cornelia Droge, 2015.10, 'The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage, ' Journal of Small Business Management, Vol.53, No.1, pp.129-144.(SSCI)(*為通訊作者), vol. 408404, Oct. 2015
2014 邱志聖*;C. C. Hsiao;F. Y. Su, 2014.10, 'Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators, ' Internet Research, Vol.24, No.3, pp.353-368.(SSCI, SCI)(*為通訊作者), vol. 408405, Oct. 2014
2013 邱志聖*;Arlene Chi-Fen Hsu;Chia-Hung Hsieh, 2013.10, 'How negative online information affects consumers' brand evaluation: The moderating effects of brand attachment and source credibility, ' Online Information Review, Vol.37, No.6, pp.910~926.(SCI)(*為通訊作者), vol. 403241, Oct. 2013
2013 邱志聖;C. C. Hsiao*;F. Y. Su, 2013.08, 'Whose Online Reviews have the Most Influences on Consumers in Cultural Offerings? Professional vs. Consumer Commentators, ' Internet Research,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 403242, Aug. 2013
2012 Hsiao, C. C.*;邱志聖, 2012.09, 'The Impact of Online Community Position on Online Game Continuance Intention: Do Game Knowledge and Community Size Matter?, ' Information & Management, Vol.1, No.1, pp.1.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 372837, Sep. 2012
2012 Hsiao, C. C.*;邱志聖, 2012.08, 'The Effect of Social Capital on Community Loyalty in a Virtual Community: Test of a Tripartite-Process Model, ' Decision Support Systems, Vol.1, No.1, pp.1.(SCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 372695, Aug. 2012
2012 邱志聖*;Cornelia Droge, 2012.01, 'The Effects of Standardization and Trust on Franchisee’s Performance and Satisfaction: A Study on Franchise Systems in the Growth Stage, ' Journal of Small Business Management, Vol.1, No.1, pp.1.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 372687, Jan. 2012
2011 Cheng-Chieh Hsiao*;邱志聖, 2011.09, 'The Effects of a Player''s Network Centrality on Resource Accessibility, Game Enjoyment, and Continuance Intention: A Study on Online Gaming Communities, ' Electronic Commerce Research and Applications,.(SSCI, SCIE)(*為通訊作者)(本論著未刊登但已被接受), vol. 346475, Sep. 2011
2011 邱志聖;Lei-Yu Wu;Szu-Yu Chou, 2011.06, 'You do the service but they take the order, ' Journal of Business Research,.(SSCI)(本論著未刊登但已被接受), vol. 346485, Jun. 2011
2011 邱志聖*;Hsiao-I Cheng;Chien-Yi Huang, 2011.05, 'The Effects of Artist Adoration and Perceived Risk of Getting Caught on Attitude and Intention to Pirate Music in United States and Taiwan, ' Ethics & Behavior, Vol.21, No.3.(SSCI)(*為通訊作者), vol. 346476, May. 2011
2011 Lee-Yun Pan;Jyh-Shen Chiou*, 2011.04, 'How Much Can You Trust Online Information? Cues for Perceived Trustworthiness of Consumer-generated Online Information, ' Journal of Interactive Marketing, Vol.25, No.2.(SSCI)(*為通訊作者), vol. 335629, Apr. 2011
2011 Chun-Chi Shen*;Jyh-Shen Chiou;Biing-Shen Kuo, 2011.03, 'Remedies for Information Asymmetry in Online Transaction: An Investigation into the Impact of Web Page Signals on Auction Outcome, ' Internet Research, Vol.21, No.2.(SCIE)(*為通訊作者), vol. 335628, Mar. 2011
2010 邱志聖;Chun-Chi Shen*, 2010.12, 'The Antecedents of Online Financial Service Adoption: The Impact of Physical Banking Services on Internet Banking Acceptance, ' Behaviour & Information Technology,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 335627, Dec. 2010
2010 邱志聖*;Chien-Chien Ting, 2010.07, 'Will You Spend More Money and Time on Internet Shopping When the Product and Situation are Right?, ' Computers in Human Behavior,.(SSCI)(*為通訊作者)(本論著未刊登但已被接受), vol. 317708, Jul. 2010
2010 沈宗奇*;邱志聖, 2010.03, 'The Impact of Perceived Ease of Use on Internet Service Adoption: The Moderating Effects of Temporal Distance and Perceived Risk, ' Computers in Human Behavior, Vol.26, pp.42-50.(SSCI)(*為通訊作者), vol. 305253, Mar. 2010
2010 邱志聖;巫立于*;莊旻潔, 2010.03, 'Antecedents of Retailer Loyalty: Simultaneously Investigate Channel Push and Consumer Pull Effects, ' Journal of Business Research, Vol.63, pp.431-438.(SSCI)(*為通訊作者), vol. 305252, Mar. 2010
2009 邱志聖;巫立于*;Yi-Ping Sung, 2009.11, 'Buyer Satisfaction and Loyalty Intention in an Online Auction: Online Auction Website versus Online Auction Seller, ' Journal of Service Management, Vol.20, No.5, pp.521-543.(SSCI)(*為通訊作者), vol. 305254, Nov. 2009
2009 Shen, Chung-Chi*;邱志聖, 2009.10, 'The Effect of Community Identification on Attitude and Intention toward a Blogging Community /Internet Research, ' Internet Research, Vol.19, No.4, pp.393-407.(SCIE)(*為通訊作者), vol. 290203, Oct. 2009
2009 邱志聖*;Lee-Yun Pan, 2009.09, 'Antecedents of Internet Retailing Loyalty: Differences between Heavy vs. Light Shoppers, ' Journal of Business and Psychology, Vol.24, No.3, pp.327-339.(SCIE)(*為通訊作者), vol. 290204, Sep. 2009
2008 邱志聖*;Jasi Tsai, 2008.06, 'What Do They Say About "Friends"? A Cross-Cultural Study on Internet Discussion Forum, ' Computers in Human Behavior,.(SSCI)(*為通訊作者), vol. 252064, Jun. 2008
2008 邱志聖;Pan-Yun Lee, 2008.03, 'The Impact of Social Darwinism Perception, Status Anxiety, Perceived Trust of People, and Cultural Orientation on Consumer Ethical Beliefs, ' Journal of Business Ethics,.(SSCI), vol. 252063, Mar. 2008
2007 邱志聖*;Chia-Hung Hsieh;Chung-Chi Shen, 2007.05, 'Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Techonology Firm, ' Journal of Global Marketing,.(*為通訊作者), vol. 252062, May. 2007
2007 邱志聖;巫立宇*;王俊如;于卓民, 2007.04, '資源、信任、支援廠商合作意願與高科技新創企業競爭力：以竹科廠商為例之跨期研究, ' 管理與系統,.(TSSCI)(*為通訊作者), vol. 252061, Apr. 2007
2006 邱志聖*;C. Droge, 2006.10, 'Service Quality, Trust, Specific Asset Investment and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework, ' Journal of the Academy of Marketing Science, Vol.34, No.4, pp.613-627.(SSCI)(*為通訊作者), vol. 212817, Oct. 2006
2006 邱志聖*;Chun-Chi Shen, 2006, 'The Effects of Satisfaction, Opportunism, and Asset Specificity on Consumers’ Loyalty Intention Toward Internet Portal Sites, ' International Journal of Service Industry Management,.(SSCI)(*為通訊作者), vol. 198420, 2006
2006 邱志聖;Jasi Tsai, 2006, 'What Are They Talking About “Friends”?, ' Advances in Consumer Research, Vol.33.(SSCI), vol. 198418, 2006
2005 邱志聖*;Chien-yi Huang,;Min-Chieh Chua, 2005, 'Antecedents of Taiwanese Adolescents’ Purchase Intention toward the Merchandise of A Celebrity: The Moderating Effect of Celebrity Adoration, ' Journal of Social Psychology, Vol.145, No.3, pp.317-332.(SSCI)(*為通訊作者), vol. 198417, 2005
2005 邱志聖*;Chien-yi Huang,;Hsin-hui, Lee, 2005, 'The Antecedents of Music Piracy Attitude and Intention, ' Journal Business Ethics., Vol.57, No.2, pp.161-174.(SSCI)(*為通訊作者), vol. 198416, 2005
2004 邱志聖;Chia-Hung Hsieh;Chin-Hsien Yang, 2004, 'The Effect of Franchisor''s Communication, Service Assistance, and Competitive Advantage on Franchisee''s Intention to Remain in the Franchise System., ' Journal of Small Business Management, Vol.42, No.1, pp.19-36.(SSCI), vol. 147622, 2004
2004 邱志聖, 2004, 'The Antecedents of Consumers'' Loyalty toward Internet Service Providers., ' The Antecedents of Consumers'' Loyalty toward Internet Service Providers., Vol.41, No.6, pp.685-695.(SSCI), vol. 147612, 2004
2003 邱志聖;Cathy Cheng, 2003, 'Should A Company Have Message Boards on Its Web Sites., ' Should A Company Have Message Boards on Its Web Sites., Vol.0, No.0, pp.0., vol. 147621, 2003
2003 邱志聖;謝佳宏;葉相億, 2003, '國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, ' 國際併購組合及品牌名稱對消費者態度之影響:以銀行業為例, Vol.20, No.6, pp.0.(TSSCI), vol. 147615, 2003
2003 邱志聖, 2003, 'The Impact of Country of Origin on Pre-rial and Post-Trial Product Evaluations:The Moderating Effect of Consumer Expertise., ' Psychology & Marketing, Vol.0, No.0, pp.0.(SSCI), vol. 147620, 2003
2002 邱志聖;L.Y. Wu;J. Hsu, 2002, 'The Adoption of Form Postponement Strategy in the Global Logistics System: The Case of Taiwanese Information Technology Industry, ' Journal of Business Logistics, Vol.23, No.1, pp.107-124., vol. 144749, 2002
2002 Richard A. Spreng;邱志聖, 2002, 'A Cross-Cultural Assessment of the Satisfaction Formation Process, ' European Journal of Marketing, Vol.36, No.7, pp.829-839., vol. 144747, 2002
2002 邱志聖;Cornelia Droge;Sangphet Hanvanich, 2002, 'Does Customer Knowledge Affect How Loyalty is Formed?, ' Journal of Service Research, Vol.5, No.2, pp.113-124., vol. 144745, 2002
2002 邱志聖, 2002, 'The Effectiveness of Different Advertising Message Appeals inthe Eastern Emerging Society: Using Taiwanese TV Commercials as An Example, ' International Journal of Advertising, Vol.21, No.2, pp.217-236., vol. 144743, 2002
2001 邱志聖, 2001, 'Horizontal and Vertical Individualism and Collectivism Among College Students in the United States,Taiwan,and Argentina., ' Journal of Social Psychology, Vol.141, No.5, pp.667-678.(SSCI), vol. 147946, 2001
2001 邱志聖;巫立宇;陳仲熙, 2001, '產品知識及來源國形象對顧客滿意度之影響:Elaboration Likelihood Model之理論應用, ' 產品知識及來源國形象對顧客滿意度之影響:Elaboration Likelihood Model 之理論應用, Vol.0, No.0, pp.185-212.(TSSCI), vol. 147618, 2001
2000 邱志聖, 2000, 'Antecedents and Moderators of Behavioral Intention:Differences between the United States and Taiwanese Students., ' Genetic,Social,and General Psychology Monographs, Vol.126, No.1, pp.105-124.(SSCI), vol. 147949, 2000
1999 邱志聖, 1999, 'The Effects of Attitude,Subjective Norm,and Perceived Behavioral Control on Consumers'' Purchase Intention:The Moderating Effects of Product Knowledge and Attention to Social Comparison Information., ' Proceedings of The NSC Part(C)(研究彙集:人文及社會科學), Vol.9, No.2, pp.298-308.(TSSCI), vol. 147964, 1999
1999 邱志聖, 1999, 'Diffusion of A new Product in Individualistic Versus Collectivist Cultural Contexts:Implications for International Marketing., ' The National Chengchi University Journal, Vol.0, No.78, pp.173-196.(TSSCI), vol. 147961, 1999
1999 邱志聖, 1999, 'Investigating the Social-Adjustment and Value-Expressive Perceived Ends:A Cross National Study., ' Jourcal of International Consumer Marketing, Vol.12, No.2, pp.87-109., vol. 147953, 1999
1999 邱志聖, 1999, 'A Contingency Framework of Statisfaction Formation., ' A Contingency Framework of Statisfaction Formation., Vol.0, No.0, pp.0., vol. 147957, 1999
1996 邱志聖;M. Lee;R. Calantone, 1996, 'International Technology Transfer from the Recipient''s Perspective:The Differences between Hard Technology Prusuers and KnowHow Technology Pursuers, ' Journal of Global Marketing, Vol.9, No.3, pp.5-22., vol. 133849, 1996
Year Book Title
2017 邱志聖*, 2017.08, '品牌策略與管理, ' 智勝文化出版.(*為通訊作者), 417501, Aug. 2017
2015 邱志聖*, 2015.06, '行銷研究：實務與理論應用, ' 智勝.(*為通訊作者), 346474, Jun. 2015
2014 邱志聖, 2014.06, '策略行銷分析，架構與實務應用, ' 智勝文化., 154682, Jun. 2014
Project Category Year Project Title Participator Job Title Period Unit
MOST Projects 111 垂直與水平品牌延伸接受度研究：內隱理論的應用(2/2) CHIOU JYH-SHEN Principal Investigator 2023.08 ~ 2024.07 National Science and Technology Council
MOST Projects 111 垂直與水平品牌延伸接受度研究：內隱理論的應用(1/2) CHIOU JYH-SHEN Principal Investigator 2022.08 ~ 2023.07 National Science and Technology Council
MOST Projects 108 品牌危機型式對不同品牌架構配置下的個別品牌信任與態度之影響：文化與消費者產品知識的干擾效果(3/3) CHIOU JYH-SHEN Principal Investigator 2021.08 ~ 2022.07 National Science and Technology Council
MOST Projects 108 品牌危機型式對不同品牌架構配置下的個別品牌信任與態度之影響：文化與消費者產品知識的干擾效果(2/3) CHIOU JYH-SHEN Principal Investigator 2020.08 ~ 2022.07 National Science and Technology Council
MOST Projects 109 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫(4/4) WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE 2020.06 ~ 2021.05 National Science and Technology Council
MOST Projects 109 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫(4/4) WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE Principal Investigator 2020.06 ~ 2021.05 National Science and Technology Council
MOST Projects 108 金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(3/4)(延攬) TANG KWEI,CHIOU JYH-SHEN Principal Investigator 2019.08 ~ 2020.08 National Science and Technology Council
MOST Projects 108 品牌危機型式對不同品牌架構配置下的個別品牌信任與態度之影響：文化與消費者產品知識的干擾效果(1/3) CHIOU JYH-SHEN Principal Investigator 2019.08 ~ 2022.07 National Science and Technology Council
MOST Projects 108 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(3/4) WANG LI-LING,WANG WEN-YING,TSAI CHENG-HSIEN,CHEN KUNG,PENG JIN-LUNG,TANG KWEI,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE 2019.06 ~ 2020.08 National Science and Technology Council
MOST Projects 105 消費者購前知覺專屬資產之研究(3/3) CHIOU JYH-SHEN Principal Investigator 2018.08 ~ 2019.07 National Science and Technology Council
MOST Projects 107 【 新興科技創新營運模式－金融科技創新營運研究中心設立與維運計畫-子 計畫一(2/4) 】 CHIOU JYH-SHEN,CHIOU JYH-SHEN Principal Investigator 2018.06 ~ 2019.05 National Science and Technology Council
MOST Projects 107 【 新興科技創新營運模式－金融科技創新營運研究中心設立與維運計畫-子 計畫一(2/4) 】 CHIOU JYH-SHEN,CHIOU JYH-SHEN 2018.06 ~ 2019.05 National Science and Technology Council
MOST Projects 105 消費者購前知覺專屬資產之研究(2/3) CHIOU JYH-SHEN,CHIOU JYH-SHEN Principal Investigator 2017.08 ~ 2018.07 National Science and Technology Council
MOST Projects 106 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-總計畫及子計畫四(1/4) TANG KWEI,CHEN KUNG,PENG JIN-LUNG,SU WEI-CHIEH,LEE CHIA-LIN,CHIOU JYH-SHEN,BEI LIEN-TI,SENG JIA-LANG,WU ANNE,WANG LI-LING 2017.06 ~ 2018.05 National Science and Technology Council
MOST Projects 106 新興科技創新營運模式-金融科技創新營運研究中心設立與維運計畫-子計畫一(1/4) CHIOU JYH-SHEN Principal Investigator 2017.06 ~ 2018.05 National Science and Technology Council
MOST Projects 104 管理二學門規劃研究推動計畫(3/3) CHIOU JYH-SHEN Principal Investigator 2017.01 ~ 2018.01 National Science and Technology Council
MOST Projects 105 消費者購前知覺專屬資產之研究(1/3) CHIOU JYH-SHEN Principal Investigator 2016.08 ~ 2017.07 National Science and Technology Council
Other Projects 105 國內太陽光電系統行銷通路諮詢及會議辦理 CHIOU JYH-SHEN Principal Investigator 2016.04 ~ 2016.11
MOST Projects 104 管理二學門規劃研究推動計畫(2/3) CHIOU JYH-SHEN Principal Investigator 2016.01 ~ 2018.01 National Science and Technology Council
MOST Projects 102 從業務人員、公司、與顧客的三角關係探討顧客忠誠：國際行銷的應用(3/3) CHIOU JYH-SHEN Principal Investigator 2015.08 ~ 2016.07 National Science and Technology Council
Other Projects 104 太陽光電系統行銷暨通路策略與作法研討會辦理 CHIOU JYH-SHEN Principal Investigator 2015.07 ~ 2015.12
MOST Projects 104 管理二學門規劃研究推動計畫(1/3) CHIOU JYH-SHEN Principal Investigator 2015.01 ~ 2018.01 National Science and Technology Council
MOST Projects 102 從業務人員、公司、與顧客的三角關係探討顧客忠誠：國際行銷的應用(2/3) CHIOU JYH-SHEN Principal Investigator 2014.08 ~ 2015.07 National Science and Technology Council
MOST Projects 102 從業務人員、公司、與顧客的三角關係探討顧客忠誠：國際行銷的應用(1/3) CHIOU JYH-SHEN Principal Investigator 2013.08 ~ 2014.07 National Science and Technology Council
MOST Projects 99 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(3/3) CHIOU JYH-SHEN Principal Investigator 2012.08 ~ 2013.07 National Science and Technology Council
MOST Projects 101 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(延攬) CHIOU JYH-SHEN Principal Investigator 2012.08 ~ 2013.07 National Science and Technology Council
MOST Projects 99 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(2/3) CHIOU JYH-SHEN Principal Investigator 2011.08 ~ 2012.07 National Science and Technology Council
Other Projects 99 推動旅行業品牌化研究 TSENG TE-YI,CHIOU JYH-SHEN,CHIOU JYH-SHEN Principal Investigator 2010.12 ~ 2011.07
Other Projects 99 推動旅行業品牌化研究 TSENG TE-YI,CHIOU JYH-SHEN,CHIOU JYH-SHEN 2010.12 ~ 2011.07
MOST Projects 99 搜尋、經驗、與信任屬性資訊的有用與可信性解讀：交互與干擾的關係(1/3) CHIOU JYH-SHEN Principal Investigator 2010.08 ~ 2011.07 National Science and Technology Council
MOST Projects 96 專屬資產配適度對品牌與通路延伸評價之研究（3/3) CHIOU JYH-SHEN Principal Investigator 2009.08 ~ 2010.07 National Science and Technology Council
MOST Projects 96 專屬資產配適度對品牌與通路延伸評價之研究（2/3) CHIOU JYH-SHEN Principal Investigator 2008.08 ~ 2009.07 National Science and Technology Council
MOST Projects 96 專屬資產配適度對品牌與通路延伸評價之研究（1/3) CHIOU JYH-SHEN Principal Investigator 2007.08 ~ 2008.07 National Science and Technology Council
MOST Projects 95 採用線上財務服務的前置因素之研究：探討實體通路服務對線上服務的影響 CHIOU JYH-SHEN Principal Investigator 2006.08 ~ 2007.07 National Science and Technology Council
MOST Projects 95 電子行銷典範—子計畫二：網路拍賣的拍賣制度設計與顧客忠誠之研究（3/3） CHIOU JYH-SHEN Principal Investigator 2006.08 ~ 2007.07 National Science and Technology Council
MOST Projects 94 社會達爾文知覺、階級焦慮、人群信任、與文化傾向對消費者消費道德認知的影響 CHIOU JYH-SHEN Principal Investigator 2005.08 ~ 2006.07 National Science and Technology Council
MOST Projects 94 電子行銷典範─子計畫二：網路拍賣的拍賣制度設計與顧客忠誠之研究(2/3) CHIOU JYH-SHEN Principal Investigator 2005.08 ~ 2006.07 National Science and Technology Council
MOST Projects 93 我國學術獎項之定位及行銷策略研究 CHIOU JYH-SHEN,LOU YUNG-CHIEN Principal Investigator 2004.08 ~ 2005.01 National Science and Technology Council
MOST Projects 93 資訊零售商對供應廠商忠誠之研究：最終消費者拉力的研究 CHIOU JYH-SHEN Principal Investigator 2004.08 ~ 2005.07 National Science and Technology Council
MOST Projects 93 電子行銷典範-子計畫二：網路拍賣的拍賣制度設計與顧客忠誠之研究(1/3) CHIOU JYH-SHEN Principal Investigator 2004.08 ~ 2005.07 National Science and Technology Council
Other Projects 93 推動企業營運總部計畫-推動營運總部示範性企業學院或知識基地-仁寶團體知識管理建置計畫 LOU YUNG-CHIEN,CHIOU JYH-SHEN 2004.04 ~ 2004.11
MOST Projects 92 名人商品與產品置入推廣策略效果之研究 CHIOU JYH-SHEN Principal Investigator 2003.08 ~ 2004.07
Other Projects 92 推動成立企業學院與知識基地 CHIOU JYH-SHEN Principal Investigator 2003.04 ~ 2003.12
MOST Projects 91 服務滿意、信任、與專屬性資產對顧客零售點忠誠之影響：探討零售業種與消費動機的干擾效果 CHIOU JYH-SHEN Principal Investigator 2002.08 ~ 2003.07 National Science and Technology Council
MOST Projects 90 品牌態度與品牌忠誠形成原因之探討：以交易成本分析為理論基礎 CHIOU JYH-SHEN Principal Investigator 2001.08 ~ 2002.07
MOST Projects 89 消費者滿意與品牌忠誠的關係：關係強度的干擾效果 CHIOU JYH-SHEN Principal Investigator 2000.08 ~ 2001.07
MOST Projects 89 廣告訴求與執行策略對電視廣告效果的影響之研究---以在台灣播出的廣告為例 CHIOU JYH-SHEN Principal Investigator 1999.08 ~ 2000.07 National Science and Technology Council
MOST Projects 88 通路進入策略---一個比較策略聯盟、通路合資、通路獨資、通路市場交易的模型 CHIANG YEONG-YUH,CHIOU JYH-SHEN 1998.08 ~ 1999.07 National Science and Technology Council
MOST Projects 88 期望、失驗及產品績效對顧客滿意的影響---顧客滿意的整體模型之建立 CHIOU JYH-SHEN Principal Investigator 1998.08 ~ 1999.07 National Science and Technology Council
MOST Projects 87 態度、群體規範及個人主控能力在不同的文化、產品種類及消費者產品知識下，對購買意圖之影響 CHIOU JYH-SHEN Principal Investigator 1997.08 ~ 1998.07 National Science and Technology Council
Country School Name Department Degree Duration
U.S.A. 美國密西根州立大學 Marketing 博士 1992.08 ~ 1996.08
Experience Category Organization Title Department Job Title Duration
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 教授 2024.02 ~ 2024.08
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 教授 2021.08 ~ 2023.02
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 教授 2020.08 ~ 2021.02
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 教授 2013.01 ~ 2020.02
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 教授 2009.01 ~ 2013.01
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 教授 2000.08 ~ 2008.07
Current NATIONAL CHENGCHI UNIVERSITY Department of International Business 副教授 1996.08 ~ 2000.08
Part Time NATIONAL CHENGCHI UNIVERSITY Department of International Business 系主任 2007.08 ~ 2008.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of International Business 系主任 2003.08 ~ 2004.07
Part Time NATIONAL CHENGCHI UNIVERSITY Department of International Business 系主任 2002.08 ~ 2003.07
Experience 科技部 管理學門二 召集人 2015.01 ~ 2017.12
Experience 商學院 學術副院長 2013.03 ~ 2017.07
Experience 國科會 管理學門二 共同召集人 2012.01 ~ 2014.12
Experience 管理評論 編輯委員 2007.09 ~ Up to today
Experience Journal of Business Research 編輯委員 2007.01 ~ 2015.12
Experience 中山管理評論 編輯委員 2005.07 ~ Up to today
Experience 管理評論 Editor in Chief 2005.01 ~ 2007.07
Experience 台大管理論叢 編輯委員 2004.12 ~ Up to today
Honor Category Year Award Name Awarding Unit
Inside School 113 全球前2%頂尖科學家(終身) 史丹佛大學
Inside School 113 全球前2%頂尖科學家(年度) 史丹佛大學
Inside School 112 全球前2%頂尖科學家(終身) 史丹佛大學
Inside School 112 全球前2%頂尖科學家(年度) 史丹佛大學
Inside School 112 國科會研究獎勵 科技部(國科會)
Inside School 111 國科會研究獎勵 科技部(國科會)
Inside School 111 全球前2%頂尖科學家(年度) 史丹佛大學
Inside School 111 全球前2%頂尖科學家(終身) 史丹佛大學
Inside School 110 全球前2%頂尖科學家(終身) 史丹佛大學
Inside School 110 全球前2%頂尖科學家(年度) 史丹佛大學
Inside School 110 國科會研究獎勵 科技部(國科會)
Inside School 109 全球前2%頂尖科學家(年度) 史丹佛大學
Inside School 109 全球前2%頂尖科學家(終身) 史丹佛大學
Inside School 109 國科會研究獎勵 科技部(國科會)
Inside School 108 國科會研究獎勵 科技部(國科會)
Inside School 108 107學年度EMBA教學特優教師 政大商學院
Inside School 107 國科會研究獎勵 科技部(國科會)
Inside School 106 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 106 特聘教授 國立政治大學
Inside School 106 106學年度EMBA教學優良教師 政大商學院
Inside School 106 105學年度EMBA教學優良教師 政大商學院
Inside School 105 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 105 資深優良教師(20年) 國立政治大學
Inside School 105 104學年度EMBA教學優良教師 政大商學院
Inside School 104 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 103 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 103 特聘教授 國立政治大學
Inside School 103 教學優良教師獎(專業課程) 國立政治大學
Inside School 103 傑出服務教師獎 國立政治大學
Inside School 102 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 102 商學院教學特優獎 商學院
Inside School 101 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 101 教學優良教師獎(專業課程) 國立政治大學
Inside School 100 特聘教授 國立政治大學
Inside School 100 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 99 國科會獎勵特殊優秀人才 科技部(國科會)
Inside School 97 學術研究成果國際化優等研究獎 政治大學
Inside School 97 特聘教授 國立政治大學
Inside School 97 特聘教授 政治大學
Outside School 97 Fulbright Scholar Fulbright Scholar
Inside School 97 國立政治大學商學院教學特優獎 國立政治大學商學院
Inside School 96 國科會傑出研究獎 科技部(國科會)
Inside School 96 商學院教學特優獎 政大商學院
Inside School 95 學術研究優良獎 政治大學
Inside School 95 學術研究成果國際化優等研究獎 政治大學
Inside School 95 資深優良教師(10年) 國立政治大學
Inside School 95 學術研究成果國際化特優研究獎 政治大學
Inside School 95 商學院教學特優獎 政大商學院
Inside School 94 學術研究成果國際化優等研究獎 政治大學
Inside School 93 學術研究成果國際化優等研究獎 政治大學
Inside School 92 學術研究成果國際化優等研究獎 政治大學
Inside School 92 傑出研究講座 政治大學
Inside School 90 學術研究成果國際化優等研究獎 政治大學
Inside School 90 傑出研究講座 政治大學
Inside School 89 國科會甲種研究獎勵 科技部(國科會)
Inside School 87 國科會甲種研究獎勵 科技部(國科會)
Inside School 86 國科會甲種研究獎勵 科技部(國科會)
Year Paper Title
2004 TD Chang;邱志聖;S. Chen, 2004, 'The Effects of Corporate Factors on Service Quality, ' Proceedings of 2004 Academy of Marketing Science Annual Conference, Vancouver, Canada., 2004
2003 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2003, 'An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., ' An Exploratory Cross-Country Comparison of the Impact of Management Leadership on Marketing Culture and Business Performance., 2003 American Marketing Association Summer Educators'' Conference.., 2003
2003 邱志聖;Chein-yi Huang;Min-chieh Chuang, 2003, 'Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., ' Antecedents of Adolescents'' Loyalty toward the Merchandise of A Celebrity:Differences Between the Celebrity Workship and Non-Workship Groups., the 11th Biennial World Marketing Congress,H.Spotts and H.L. Meadoe eds,Perth,Australia.., 2003
2002 邱志聖;Chang, Tung-Zong;Su-Jane Chen, 2002, 'The Path to Superior Service Quality: The Role of Corporate Culture, ' American Marketing Association Summer Educators Conference, American Marketing Association., 2002
2001 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2001, 'Shaping a Market-oriented Corporate Culture:The Role of ManagementLeadership., ' Shaping a Market-oriented Corporate Culture:The Role of ManagementLeadership., American Marketing Association., 2001
2001 邱志聖;Chang,Tung-Zong;Su-Jane Chen, 2001, 'The Management''s Role in a Market-Oriented Organization:The Effect of Management Leadership Styles., ' The Management''s Role in a Market-Oriented Organization:The Effect of Management Leadership Styles., 2001 Annual Conference of Society for Marketing Advances., 2001
2001 邱志聖, 2001, 'The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., ' The Effectiveness of Different Advertising Message Appeals:An Analysis of Taiwanese TV Commercials., Academy of Marketing Science., 2001
2000 邱志聖, 2000, 'Cross-Cultual Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus., ' Cross-Cultual Examinations of the Comprehensibility,Preference,and Meaning of Different Social Oriented Focus., Academy of Marketing Science., 2000
1999 邱志聖, 1999, 'When You Don''t Know Whether You Are Satisfied with the Product or not., ' When You Don''t Know Whether You Are Satisfied with the Product or not., Humboldt University., 1999
1999 邱志聖, 1999, 'Reciprocal Gift-Giving Behaviors:A Study Across Culture., ' Reciprocal Gift-Giving Behaviors:A Study Across Cultures., American Marketing Association., 1999
1997 邱志聖;Page;Rinehardt, 1997, 'Channel Negotiation Behavior The Moderating Effects of Mutual Dependence, ' New and Evolving Paradigm:The Emerging Future of Marketing Conference., 1997
1996 邱志聖, 1996, 'A Model of Channel Negotiation, '., 1996
Year Research Title Publish Date Authors
2003 邱志聖, 2003, '名人商品與產品置入推廣策略效果之研究, ' 國科會.
2002 邱志聖, 2002, '服務滿意、信任、與專屬性資產對顧客零售點忠誠之影響：探討零售業種與消費動機的干擾效果, ' 國科會.
2002 邱志聖, 2002, '品牌態度與品牌忠誠形成原因之探討：以交易成本分析為理論基礎, ' 國科會.
2001 邱志聖, 2001, '消費者滿意與忠誠的關係:一個整合的模型, ' 國科會.
2000 邱志聖, 2000.08, '消費者滿意與品牌忠誠的關係：關係強度的干擾效果, ' 國科會. 2000-08-01
1999 邱志聖, 1999.08, '廣告訴求與執行策略對電視廣告效果的影響之研究, ' 國科會. 1999-08-01
1999 江永裕, 1999, '通路進入策略:一個比較通路市場交易;通路併構;通路獨資的模型, ' 國科會.
1999 邱志聖, 1999, 'The Effects of Expectation, Disconfirmation, and Product Performance on Consumer Satisfaction: A General Framework of Consumer Satisfaction., ' 國科會.
1998 邱志聖, 1998, '態度、群體規範、及個人主控能力在不同的文化、產品種類、及消費者產品知識下，對購買意圖之影響, ' 國科會.
1997 邱志聖, 1997, '文化、人格、及產品種類因素對消費者的知覺產品意義之影響:在國際行銷上之應用, ' 國科會.