Conference Paper

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Year Paper Title
1997 謝耀龍, 1997, 'The Role of Guanxi in Marketing Ethics, '., 1997
1997 樓永堅, 1997, 'The Impact of Self-Definition and Gender on Symbolic Consumpion - A Taiwanese Perspective, ' Sixth Symposium on Cross - Cultural Consumer and Business Studies., 1997
1997 余千智, 1997, 'The Future of Internet Commerce in Asia: Assessing the Opportunities and Challenges tor Taiwan, '., 1997
1997 Liao, S. L., 1997, 'Testing the Efficiency of Taiwan Forward US Dollar Market, ' 第五屆證券暨金融市場理論與實務研討會., 1997
1997 于卓民;曾浩岳, 1997, '國際化階段與國際化行銷活動之關係-台灣廠商之實證研究, ' 第二屆中小企業發展學術研討會論文集., 1997
1997 樓永堅;顏智傑;韓劍威;陳立中;鍾禮華, 1997, '台灣專業服務業行銷之研究-以工程專業服務之需求面分析, ' 第三屆服務管理研討會, 政治大學., 1997
1997 黃思明, 1997, '我國流通業電子商務發展現況與展望, ' 流通業電子商務新趨勢研討會., 1997
1997 吳思華;林聖岳, 1997, '多國籍企業知識資源的移轉與蓄積策略, ' 1997企業跨國經營管理研討會, 輔仁大學管理學院., 1997
1997 C. Chow;V. Awasthi;吳安妮, 1997, 'Performance Measure and Resource Expenditure choices in a Teamwork Environment: The Effects of National Culture., ' The 1997 American Accounting Association National Conference., 1997
1997 廖四郎, 1997, '有交易成本的均衡與套利資產定價, ' 中國統計學會年會., 1997