Journal Paper

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Year Paper Title
2004 別蓮蒂, 2004, '優勢與平位比較性廣告之策略運用及溝通效果, ' 管理學報, Vol.21, No.1, pp.47-62.(TSSCI), vol. 198933, 2004
2004 Lien-Ti Bei;Richard Widdows;Etta Y. I. Chen, 2004, 'Consumers'' Online Information Search Behavior and the Phenomena of Search versus Experience Products., ' Journal of Family and Economic Issues, Vol.25, No.4, pp.449-467., vol. 162238, 2004
2004 Lien-Ti Bei;Etta Y. I. Chen;Jong-Youn Rha;Richard Widdows, 2004, 'Consumers'' Online Information Search for a New Restaurant for Dining-Out: A Comparison of US and Taiwan Consumers, ' Journal of Food Service Business Research, Vol.6(3), No.1, pp.15-36., vol. 142948, 2004
2004 彭朱如*, 2004, '群對群的競合：以醫療策略聯盟為分析層次, ' 醫務管理, Vol.5, No.3, pp.288-302.(*為通訊作者), vol. 300354, 2004
2004 李雅櫻*;彭朱如*, 2004, '我國公辦民營醫院控制機制與經營績效之研究—以契約生命週期觀點, ' 中山管理評論, Vol.12, No.3, pp.465-506.(TSSCI)(*為通訊作者), vol. 300326, 2004
2004 彭朱如*, 2004, 'A Competition in Cooperation: Internal Competition within Healthcare Alliances in Taiwan, ' Competition Forum, Vol.2, No.1, pp.374-385.(*為通訊作者), vol. 300325, 2004
2004 邱志聖;Chia-Hung Hsieh;Chin-Hsien Yang, 2004, 'The Effect of Franchisor''s Communication, Service Assistance, and Competitive Advantage on Franchisee''s Intention to Remain in the Franchise System., ' Journal of Small Business Management, Vol.42, No.1, pp.19-36.(SSCI), vol. 147622, 2004
2004 Chen, Chuen-Lung;Kaber DB*;Dempsey PG, 2004, 'Using feedforward neutral networks and forward selection of input variables for an ergonomics data classification problem, ' Human Factors & Ergonomics in Manufacturing, Vol.14, No.1, pp.31-49.(SCIE)(*為通訊作者), vol. 160310, 2004
2004 Sheng-Syan Chen;Cheng-few Lee;Keshab Shrestha, 2004, 'An Empirical Analysis of the Relationship between the Hedge Ratio and Hedging Horizon: A Simultaneous Estimation of the Short- and Long-Run Hedge Ratios, ' Journal of Futures Markets, Vol.24, No.4, pp.359-386.(SSCI), vol. 416493, 2004
2004 Shao-Chi Chang;Sheng-Syan Chen;Yichen Liu, 2004, 'Why Firms Use Convertibles: A Further Test of the Sequential-Financing Hypothesis, ' Journal of Banking and Finance, Vol.28, No.5, pp.1163-1183.(SSCI), vol. 416492, 2004