Year 2007
Authors LIEN-TI BEI
Paper Title 別蓮蒂*;Wen-Hsuan Lee, 2007.06, 'The Effects of Social Comparison and Counterfactual Thinking on the Perceived Value of Consumers, ' The 14th International Conference on Recent Advances in Retailing and Services Science, The European Institute of Retailing and Services Studies (EIRASS).(無)(*為通訊作者)
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/45354
Date of Publication 2007-06-01
ISI Number 262787