Year	2005
Authors	AI-HWA CHANG
Paper Title	張愛華;杜秋香, 2005.11, 'A study on Brand Switching from Transaction Cost and Variety Seeking Perspectives, ' Proceedings of the 6th Conference of the Asian Consumer and Family Economics Association, pp.192-204.
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/25099
Date of Publication	2005-11-01
ISI Number	199443