| Year | 1991 | 
|---|---|
| Authors | AI-HWA CHANG | 
| Paper Title | 張愛華, 1991, 'Print Advertising Strategies of Taiwanese Firms in the U.S., ' 1991 Annual Conference of the America Chinese Management Educators Association, The America Chinese Management Educators Association. | 
| ISI Number | 119493 | 
            