Year	2012
Authors	CHIA-LIN LEE
Paper Title	李嘉林*, 2012.08, 'Discussing the Changes of Consumer-based Brand Equity in Co-branding by Using a Quantitative Measure, ' 2012 Global Marketing Conference at Seoul, KOREAN ACADEMY OF MARKETING SCIENCE.(*為通訊作者)
Date of Publication	2012-08-01
ISI Number	379754