| Year | 2012 |
|---|---|
| Authors | CHIA-LIN LEE |
| Paper Title | 李嘉林*, 2012.09, 'THE IMPACTS OF CONSUMER EVALUATION ON PARTNER SELECTION IN A CO-BRANDING ALLIANCE, ' IAREP 2012, International Association for Research in Economic Psychology.(*為通訊作者) |
| Date of Publication | 2012-09-01 |
| ISI Number | 379753 |
