Year | 2012 |
---|---|
Authors | CHIA-LIN LEE |
Paper Title | 李嘉林*, 2012.09, 'THE IMPACTS OF CONSUMER EVALUATION ON PARTNER SELECTION IN A CO-BRANDING ALLIANCE, ' IAREP 2012, International Association for Research in Economic Psychology.(*為通訊作者) |
Date of Publication | 2012-09-01 |
ISI Number | 379753 |