Year	2019
Authors	YUNG-CHIEN LOU
Paper Title	樓永堅*;蔡佩純, 2019.08, 'TO GAMBLE OR NOT TO GAMBLE: HOW THE DISCLOSURE OF THE WINNING ODDS MODERATES THE GAMBLED PRICE DISCOUNT ON CONSUMERS’ INTERNAL REFERENCE PRICE, ' 2019 AMA Summer Educators' Conference, American Marketing Association.(*為通訊作者)
Date of Publication	2019-08-01
ISI Number	422929