| Year | 2009 | 
|---|---|
| Authors | PEI-YU PAI | 
| Paper Title | 白佩玉, 2009.05, 'Facilitating the development of firm-customer relationships through virtual community cultivation., ' 2009 Academy of Marketing Science Annual Meeting. | 
| Date of Publication | 2009-05-01 | 
| ISI Number | 365027 | 
            