Year	2015
Authors	CHIEN-WEI CHEN
Paper Title	練乃華*;陳建維, 2015.08, 'Consumer Evaluation of Co-Branded Product: Perspective of Construal Level Theory, ' AMA 2015 Summer Educator’s Conference, American Marketing Association.(*為通訊作者)
Date of Publication	2015-08-01
ISI Number	408400