Year | 2014 |
---|---|
Authors | CHIEN-WEI CHEN |
Paper Title | 陳建維*;練乃華, 2014.07, 'Launch Tactics and Product Cannibalization in High Technology Markets, ' 2014 GAMMA Conference, Korean Scholars of Marketing Science.(*為通訊作者) |
Date of Publication | 2014-07-01 |
ISI Number | 405591 |