Conference Paper

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Year Paper Title
2012 張愛華*;江旭新;韓志翔, 2012.07, 'The Multilevel Relationship between Corporate Branding and Brand Equity, ' Proceedings of 2012 Global Marketing Conference, Korean Scholars of Marketing Science.(*為通訊作者), Jul. 2012
2012 Liu, F.C.;Lin, C.Y.Y.;Teng, C.I.;Tseng, H.M., 2012.07, 'Team Creativity Process: A Potential Driver for Perceived Team Effectiveness, ' 2012 International Conference on Business and Information, Business and Information., Jul. 2012
2012 Tsai, W. C.;Huang, T. C., 2012.07, 'Impression management during the recruitment process., ' The 5th International Colloquium on Business and Management, The Research Center for Asia Pacific Development Studies., Jul. 2012
2012 張瑜倩*, 2012.07, 'The collaboration and outsourcing relationships between the central government and cultural industries: A case study in Taiwan, ' VII Internacional conference on cultural policy research, Culture, politics and Cultural Policies, International Journal of Cultural Policy.(*為通訊作者), Jul. 2012
2012 金雅蘭*;吳豐祥, 2012.07, '以吸收能耐觀點探討企業創新行為, ' 2012中華民國科技管理學會年會暨論文研討會, 元智大學.(*為通訊作者), Jul. 2012
2012 王儷玲*;彭金隆;劉文彬, 2012.07, 'The Long-term Impacts of Public Health Insurance on the Private Health Insurance Market –New Insights for the Crowding-in Effect in Taiwan, ' 2012 CICIRM Conference, 清華大學.(*為通訊作者), Jul. 2012
2012 Hsin-Lu Chang*;Chih-Yuan Chou, 2012.07, 'Shaping proactivity for firm performance: Evaluating the role of IT-enabled collaboration in small and medium enterprises, ' Proceedings of 16th Pacific Asia Conference on Information Systems, Association of Information Systems, pp.0.(*為通訊作者), Jul. 2012
2012 Eugenia Y. Huang;Sheng-Wei Lin;Ya-Chu Fan, 2012.07, 'Constructing the Measurement Scale of Mobile Service Quality, ' The Proceedings of the 22nd Annual Meeting of International Conference of Pacific Rim Management, ACME., Jul. 2012
2012 屠美亞*;李建銘, 2012.07, '購屋者動機對議價空間與利率關係的影響, ' 世界華人不動產學會2012年會研討會論文集, 世界華人不動產學會, pp.590-603.(*為通訊作者), Jul. 2012
2012 Lo, S. M.*;張恩欣, 2012.07, 'The impact of uncertainties and strategy of service supply chains on business performance, ' Proceedings of the 4th Joint World Conference on Production & Operations Management / 19th International Annual EurOMA Conference, European Operations Management Association.(*為通訊作者), Jul. 2012