Conference Paper

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Year Paper Title
2010 白佩玉*, 2010.09, 'How do hedonic- and utilitarian-oriented e-reader characteristics influence users’ adoption decisions? An empirical model from users’ perspective., ' 2010 Global Marketing Conference at Tokyo..(*為通訊作者), Sep. 2010
2010 白佩玉*, 2010.09, ' Initial trust building in online community participation: Examining the moderators of individual traits., ' 2010 Global Marketing Conference at Tokyo..(*為通訊作者), Sep. 2010
2010 Chia-Lin Lee, 2010.09, 'A New Attitudinal Measure of Brand Equity in Co-branding, ' 2010 Global Marketing Conference, Korean Academy of Marketing Science., Sep. 2010
2010 陳立民*, 2010.09, 'Pricing and Replenishment Decisions of a Retailer with Dual Sourcing under the Risk of Supply Chain Disruptions, ' 3rd International EurOMA Service Operations Management Forum, EurOMA.(SSCI)(*為通訊作者), Sep. 2010
2010 王羚卉;黃國峯*;吳豐祥, 2010.09, '兩岸太陽光電產業競合策略之研究, ' 2010全球變局下之管理創新研討會, 國立臺灣師範大學管理學院.(*為通訊作者), Sep. 2010
2010 Huang, K.F.*;Wu, L.Y.;Chang, C.L., 2010.09, 'Simultaneous Alliance, Sequential Alliance, and Firm Performance, ' Strategic Management Society''s (SMS) 30th Annual International Conference, Strategic Management Society (SMS).(SSCI)(*為通訊作者), Sep. 2010
2010 周玲臺*;王雅芳, 2010.09, 'Downward Restatements, Auditor Dismissal, and Credit Ratings, ' Japan Accounting Association Annual Meeting, Japan Accounting Association.(*為通訊作者), Sep. 2010
2010 彭朱如*;Huang, Shu-er;Liu, Chin-Ming, 2010.09, 'Internal competition in cooperative network– To manage more or less?, ' 2010 Annual International Conference of the Strategic Management Society, Strategic Management Society.(*為通訊作者), Sep. 2010
2010 Kao, Hung-hsiang*;Lee, Jen-Fang, 2010.08, 'Disruptive Innovation of Shanzhai Firms in China, ' AOM Conference 2010(Aug.), Montreal, Canada, AOM.(*為通訊作者), Aug. 2010
2010 Kao, Hung-hsiang*;Lee, Jen-Fang, 2010.08, 'Profiting from Disruptive Innovation, ' AOM Conference 2011(Aug.), San Antonio, America, AOM.(*為通訊作者), Aug. 2010