Conference Paper

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Year Paper Title
2025 別蓮蒂*;Po-Han Wu;Chia-Chi (Maggie) Lee, 2025.10, 'The Effects of Primal Good World Beliefs and Just World Belief on Consumer ESG Behavior, ' Association for Consumer Research (ACR) North America Annual Conference, Association for Consumer Research.(*為通訊作者), Oct. 2025
2025 潘健民*;林麗婷, 2025.10, 'ESG 之報導與揭露成本:以上市公司為例, ' 2025穩懋當代會計論文獎研討會, 當代會計.(TSSCI)(*為通訊作者), Oct. 2025
2025 別蓮蒂*;Minh Cong Dinh;Sungjun (Steven) Park, 2025.09, 'Marketing Beyond the Human: Visual Cue Effects in Animal Endorsement, ' Paper Development Workshop, IJRM, IJRM.(*為通訊作者), Sep. 2025
2025 Chien-min Kevin Pan*;Wuchun Chi, 2025.08, 'Mandatory Audit Partner Rotation and Audit Quality: Evidence from Input and Output of Audits, ' 2025 Annual Meeting of the Japan Accounting Association, Japan Accounting Association.(*為通訊作者), Aug. 2025
2025 Chien-min Kevin Pan*;Wuchun Chi, 2025.08, 'Mandatory Audit Partner Rotation and Audit Quality: Evidence from Input and Output of Audits, ' 2025 Annual Meeting of the American Accounting Association American Accounting Association, American Accounting Association American Accounting Association.(*為通訊作者), Aug. 2025
2025 Kuan-Ju Chen*;Chih-Hung Peng, 2025.07, 'Exploring the role of AI-based chatbot perspective-taking in brand transgressions, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 Yi-Ting Chu*;Kuan-Ju Chen, 2025.07, 'Why curiosity solutions matter: Moderating the impact of curiosity on brand attitude and engagement, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者), Jul. 2025
2025 Chiung-Yu Huan*; Shu-Jun Chen;洪為璽, 2025.07, 'The Study of Applying AI Prospects for the Interior-Design Industry from the Customer Journey View – A Case, ' 2024 ITMA Proceeding books, Information Technology Management Association (ITMA).(*為通訊作者), Jul. 2025
2025 蕭瑞麟;王佳瀅*, 2025.07, 'Rewriting Perceptions: Cultural Entrepreneurship and Resource Activation in the Revitalization of Taichung's Calligraphy Greenway, ' 41st. EGOS Colloquium, ERASMUS Conferences & Events S.A.(*為通訊作者), Jul. 2025
2025 徐嘉黛*;Fiona Moore;蕭瑞麟, 2025.07, 'Museum Sensegiving: Strategies for Reshaping Audience’s Sensemaking, ' 41st. EGOS Colloquium, ERASMUS Conferences & Events S.A.(*為通訊作者), Jul. 2025