Year 2004
Authors AI-HWA CHANG
Paper Title Aihwa Chang;Chiung-Ni Tseng, 2004.10, 'Building Customer Capital through Relationship Marketing Activities- the case of Taiwanese Multilevel Marketing Companies, ' 2004 International Conference on Intellectial Capital in Taiwan, Taiwan Intellectual Capital Research Center.
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/25188
Date of Publication 2004-10-01
ISI Number 166046