Year | 2004 |
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Authors | AI-HWA CHANG |
Paper Title | Aihwa Chang;Chiung-Ni Tseng, 2004.10, 'Building Customer Capital through Relationship Marketing Activities- the case of Taiwanese Multilevel Marketing Companies, ' 2004 International Conference on Intellectial Capital in Taiwan, Taiwan Intellectual Capital Research Center. |
Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/25188 |
Date of Publication | 2004-10-01 |
ISI Number | 166046 |