Year | 2017 |
---|---|
Authors | LIEN-TI BEI |
Paper Title | Bei, Lien-Ti*;Li-Keng Cheng;Wei-Chin Hsu;Yu-Shan Athena Chen, 2017.10, 'The Neuroscience Viewpoint on the Interaction Effect between Persuasive Arguments and Celebrity on Attitude Change, ' Association for Consumer Research (ACR) North America Conference, Association for Consumer Research.(*為通訊作者) |
Date of Publication | 2017-10-01 |
ISI Number | 417963 |