Year	2003
Authors	AI-HWA CHANG
Paper Title	Chang, Aihwa, 2003.12, 'The Effects of Consumer Culture Branding Strategy on Brand Equity, ' Proceedings of the 5th Conference of the Asian Consumer and Family Economics Association, ASIAN CONSUMER AND FAMILY ECONOMICS ASSOCIATION.
Reference URL	http://nccur.lib.nccu.edu.tw/handle/140.119/24898
Date of Publication	2003-12-01
ISI Number	156067