Year	2016
Authors	LIEN-TI BEI
Paper Title	Chen, Yu-Shan Athena*;Bei, Lien-Ti, 2016.05, 'Structured Abstract: How the Logo Frame Impacts on Brand Extension, ' Academy of Marketing Science Annual Conference, Academy of Marketing Science.(*為通訊作者)
Date of Publication	2016-05-01
ISI Number	416830