Year	2013
Authors	LIEN-TI BEI
Paper Title	Chen, Yu-Shan Athena*;Yang, Wei Hao;Bei, Lien-Ti, 2013.07, 'An Exploratory Study on Consumer's Esthetics Perception of Logo Design, ' INFORMS Marketing Science Conference, INFORMS Marketing Sceince - ISMS.(*為通訊作者)
Date of Publication	2013-07-01
ISI Number	416820