Year | 2008 |
---|---|
Authors | LIEN-TI BEI |
Paper Title | Chen, Yu-Shan*;Lien-Ti Bei, 2008.08, 'Intergenerational brand loyalty transfer: Is product knowledge a missing link?, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者) |
Reference URL | http://nccur.lib.nccu.edu.tw/handle/140.119/45346 |
Date of Publication | 2008-08-01 |
ISI Number | 262749 |