Year 2008
Authors LIEN-TI BEI
Paper Title Chen, Yu-Shan*;Lien-Ti Bei, 2008.08, 'Intergenerational brand loyalty transfer: Is product knowledge a missing link?, ' 2008 Summer Society for Consumer Psychology Conference.(無)(*為通訊作者)
Reference URL http://nccur.lib.nccu.edu.tw/handle/140.119/45346
Date of Publication 2008-08-01
ISI Number 262749