Year | 2025 |
---|---|
Authors | 陳冠儒 |
Paper Title | Chia-Wei Sun*;Kuan-Ju Chen, 2025.07, 'Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者) |
Date of Publication | 2025-07-01 |
ISI Number | 134865 |