Year 2025
Authors 陳冠儒
Paper Title Chia-Wei Sun*;Kuan-Ju Chen, 2025.07, 'Too authentic to tolerate? The impact of perceived authenticity in AI chatbot design on consumer behavior under service failure, ' 2025 Global Marketing Conference, Global Alliance of Marketing & Management Associations.(*為通訊作者)
Date of Publication 2025-07-01
ISI Number 134865